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For those questioning whether booming CBD oil sales are a short-term fad or the real deal consider this. According to recently published market research more than 25% of consumers in the United States are using CBD. Most are using it on an as-needed basis while an estimated 9% are using it daily. Various estimates have projected CBD sales to reach $20 billion by 2024. According to one recent market analysis 56% of millennials use or have used CBD. The analysis indicates 48% of CBD users are men and 49% have a college degrees. This analysis also estimated that 28% of users are women. Those consumers who have not tried CBD cite either the expense, insufficient research and aggressive product claims as reasons they have not tried CBD. A big problem in the CBD industry is overly aggressive medical claims by many manufacturers and retailers. The fact is that any medical claim is inappropriate and potentially illegal since the research to back up such claims has not been done. It is one thing for researchers to investigate and hypothesize about the potential effects of substances such as CBD, but it is wrong for CBD companies to make any health claims whatsoever. Many consumers rightfully see flagrant medical claims as a red flag signaling it is probably best to avoid the products manufacturers that make such claims.

The laws surrounding CBD remain murky and confused. CBD companies insist their products are legal but some states disagree. And while the 2018 Farm Bill prompted many in the industry to proclaim CBD is legal on the federal level, others disagree about this too. But even amidst this legal confusion sales continue to soar. A number of national retails chains are even getting in on the CBD bandwagon, but most are doing so cautiously by only offering topical CBD products but not ingestible CBD. While the research on ingestible CBD is limited, the research on topical CBD is non-existent. Some observers have stated that topical CBD is of little or no value and is nothing more than a money grab to take advantage of the extraordinary popularity of CBD.

When CBD first hit the market a few years ago the only way it was available was as a concentrated liquid intended to be dripped under the tongue. This form of CBD is called tinctures. Soon after came CBD in capsule form. This type of CBD quickly became popular because of the ease of use of capsules. And, then came gummies, CBD coffee, CBD water and other forms. One thing the most of the established brands have in common is that their ingredients are periodically tested for purity and authenticity, as well as for any potential contaminants by third party, independent testing labs. But not all brands do this.

An excellent source for reviewing basic facts for most of the leading CBD companies is CBDReVu, which has become a leading information warehouse for consumers shopping for CBD products by doing product comparisons for a number of different brands in one place. There consumers can do quick brand comparisons at a glance for most of the top selling CBD products including well-known brands such as CBDPure, NuLeaf Naturals, Garden of Life CBD, Kannaway Pure, Charlotte's Web CBD, CBDMedic, Endoca, Irie CBD, Sensi Seeds, CBD Essence, Receptra Naturals, Bluebird Botanicals, CBD Pure Softgels, Hemp Meds RSHO Real Scientific Hemp Oil, Vitamin Shop CBD, Rick Simpson Oil, Elixinol, Pure Kana, Restorative Botanicals and more.

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