Brand Story
11 Jan 2022, 18:45 GMT+10
In this interview, Matthew Mills talks with Mission Matters about pest control and his company's endeavor to make a difference in the world.
Listen to the complete interview of Matthew Mills with Adam Torres on the Mission Matters Innovation Podcast.
Mills says he's driven by a mission to eradicate harmful insects-and harmful insecticides, too-from people's homes and businesses and even in places like schools and other places the general public congregate. One of the offerings at Med-X is the Nature-Cide division, a variety of all-natural pest control solutions made with effective and environmentally-friendly essential oils. He notes that Nature-Cide is one of the fastest-growing natural products for professional-level pest control.
In 1999, Mills worked in operations and in the investor relations department for a successful Dotcom company that blossomed into a Nasdaq listed company with $200 million in revenue and a $600MM market cap. He had everything, he says: money, success, and respect. But over the years, he shifted his focus toward semi-retirement to spend more time with his kids. On a trip with friends, however, he was inspired to start a business and raise some capital to get it off the ground. Eventually, he founded Med-X, and it's been growing over the past six years. It encompasses three growing divisions: Nature-Cide, Thermal-Aid and Malibu Brands.
Mills explains that Thermal-Aid focuses on hot and cold applications primarily used for rehabilitative and arthritis pain management purposes. There was a gap in the market where elders couldn't use gel-filled packs because their temperatures could reach such extremes. After a period of intensive research, the idea came to mind of filling the packs with a corn-based material. As it turns out, its capacity for moisture control makes it a unique but ideal innovation in the rehabilitative product space. At first, he notes, reception was lacking, but over time, positive feedback grew, and now it's a cornerstone of the division.
"I did the same thing that others do," he says, and as a result, "I stay ready to fail and to pivot." He notes that the Nature-Cide division struggled for its first few years, but hard work and perseverance paid off. The takeaway: "You can only achieve success if you have the power to face failures."
To learn more, visit Med-X Inc. online.
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