ACCESSWIRE
24 May 2022, 22:25 GMT+10
PORTLAND, OR / ACCESSWIRE / May 24, 2022 / LeadsRx customer The Great American Home Store has been pushing the boundaries in using marketing analytics and marketing attribution technologies to maximize the performance of its marketing and advertising programs, to increase traffic to its ecommerce site and motivate more people to go to its stores.
As a result, The Great American Home Store relies on LeadsRx technology to boost its marketing performance success, helping to increase sales 24% in the past two years. In that time, the retailer's loyal customers made three-plus furniture purchases, ecommerce sales surged 221% in 2020, and it closed 2021 with a revenue increase of 8% over 2020.
'The Great American Home Store's success over the past two years is tied to the fact that our marketing program performed incredibly well as a direct result of using LeadsRx marketing attribution technology,' said Justin Bowen, Ecommerce Manager for The Great American Home Store. 'LeadsRx helped us to optimize our ad spend and dial in creative across all our marketing channels including TV, radio, CTV, digital, social media, SMS, and paid and organic search.'
The Great American Home Store is the leading locally-owned and operated home furnishings retailer serving people in the 200-mile region around Memphis. It has been using LeadsRx Attribution and LeadsRx Journey for more than two years to increase the performance of its marketing and advertising programs for its five retail locations and ecommerce business, which in turn drives increases for in-store and online retail sales.
'The industry norm for marketing spend is 6% of revenue,' said Bowen. 'Our marketing program budget was 3.5% of revenue over much of the past two years and we were outperforming competitors.'
The LeadsRx attribution data and The Great American Home Store online surveys touch on the challenges, opportunities, and success of its marketing and advertising programs:
LeadsRx customer The Great American Home Store used of 3D imaging software to showcase furniture on its ecommerce site helping to increase product views an average of 62%, some as high as 350%, and had a positive impact on overall sales.
'What the data tells us is where to make optimizations, and the big picture of how our entire marketing ecosystem is working together,' Bowen said. 'I no longer fight for marketing budget for different mediums. I can show how they all work together because we can see conversion paths.'
How else is The Great American Home Store using LeadsRx to plan for the future?
'We split our marketing budget 50/50, traditional and digital, as part of our advertising strategy to reach a younger demographic and bring in more diverse shoppers,' Bowen said. 'It is already working, and we have seen improvements in bringing down our average customer age by about 10 years, which is the first time this has happened since we started tracking it three years ago.'
For more details and insights into The Great American Home Store success story tune into the LeadsRx Attribution Marketing Podcast #51 'Justin Bowen of The Great American Home Store Goes Omni-Channel and Full-Funnel with Attribution' and the LeadsRx blog 'Using Data to Increase Marketing Performance for a Bustling Furniture Business.'
For more information about The Great American Home Store visit https://www.greatamericanhomestore.com/.
For more on LeadsRx Attribution and LeadsRx Journey software visit leadsrx.com.
# # #
About LeadsRx
Guided by an ethos of impartiality, consumer privacy, and quality first-party data, LeadsRx provides SaaS software and services that has helped marketers at more than 5,000 global and local brands and agencies increase customer acquisition efficiency, grow lifetime value, and identify wasted ad spend. The LeadsRx foundational technology is its unique Universal Pixel™ that has collected more than 2 billion personas for anonymous individuals - not personal identities, but the characteristics or demographic attributes that make up the type of customer or customers represented by their digital experience across devices, browsers, and apps. LeadsRx is an Unbounce company. To learn more about how LeadsRx can support you in marketing transformation visit LeadsRx.com. Connect with LeadsRx on Twitter, LinkedIn and Facebook.
For more information
Jeff Fishburn
Fishburn PR for LeadsRx
jeff@fishburnpr.com
SOURCE: LeadsRx
Get a daily dose of Raleigh Times news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Raleigh Times.
More InformationBERLIN, Germany: To prevent large increases in food prices, officials from G7 countries, including Germany and the UK, will push ...
WASHINGTON D.C.: The U.S. Food and Drug Administration (FDA) is preparing to order Juul Labs to stop selling its e-cigarettes ...
WASHINGTON D.C.: As average home prices surged to a record high, reaching the $400,000 mark for the first time, and ...
MOSCOW, Russia: Russia's consumer price index has fallen by 0.12 percent for the third consecutive week.This drop in the consumer ...
TAIPEI, Taiwan: The American Chamber of Commerce in Taiwan has recommended that the United States "urgently" initiate talks with Taiwan ...
NEW YORK, New York - Stocks on Wall Street and around the globe rallied hard on Friday pushing the major ...
WASHINGTON, DC - U.S. President Joe Biden on Friday vowed to "do all in my power" to protect a woman's ...
Washington [US], June 25 (ANI): US President Joe Biden on Saturday signed into law a bipartisan gun safety bill in ...
Washington [US], June 25 (ANI): The presence of dissociation, a profound sense of detachment from one's sense of self or ...
A clash between North Carolina and Indiana will highlight this fall's ACC/Big Ten Challenge. The games will air between Nov. ...
Columbus (Ohio) [US], June 24 (ANI): According to a recent study, a group of researchers found important molecular information that ...
Neither the New York Liberty nor Atlanta Dream are anywhere close to 100 percent healthy, yet both teams will be ...